*Just like Multichoice did on NPFL
Popular TV game show sponsored by MTN Nigeria, Who wants to be a Millionaire, will be going off air indefinitely.
The suspension of the programme was announced in a series of tweets on the show’s official Twitter page @WWTBAM.
“Goodbyes are tough, aren’t they? @frankedoho‘s final words as #WWTBAM begins a hiatus today is filled with so much emotions,” the tweet reads.
“Unfortunately, tonight’s episode is our last-for now. #WWTBAM is going on a temporal break.”
Although, no explanation was provided for the suspension, it was gathered that the telecommunications giant, MTN, pulled of sponsorship.
MTN recently disengaged 280 of its employees in Nigeria.
In April, the company, which incurred wrath of the Nigerian government in 2016 for selling unregistered sims, paid additional N30billion fine.
Sister South African firm, Multichoice Nigeria, recently withdrew her sponsorship of the Nigeria Professional Football League (NPFL) without giving any explanation.
Pundits are linking the dots in these withdrawals to amount to a protest from the South African businesses who incidentally Nigeria has been their biggest markets and operational zones. They may be cutting down on their Corporate Social Responsibility (CSR) budgets to maximise their business’ Return On Investment (ROI).