*They demanded 50% bribe from Puma
By Olajide Fashikun
Nigerian versatile sports journalist working with the British Broadcasting Corporation (BBC), Osasu Obayiuwana, has revealed the disturbing but untold reasons behind the collapse of the big sponsorship deal between Nigeria and German sports brand, Puma in 2015.
When Amaju Pinnick, the President of the NFF was to start the deal, he made so much media blitz. Eventually, the deal between the Nigeria Football Federation and the German multinational company, Puma collapsed in April, 2015 during the negotiation. Pinnick had told the nation that why the deal fell through was because of the “leadership instability” of the football regulating body.
With the latest revelations by the no-nonsense international journalist and native of Edo State, Osasu Obayiuwana on his Twitter handle, @, it blew the lid of what was suspected, pointing at the weighty allegations that corrupt practices among top officials of the NFF could have collapsed the lucrative deal.
The sensitive information was revealed to Mr. Osasu Obayiuwana, a trained lawyer and football activist, by an unnamed Puma official he met in Gabon for the 2017 African Cup of Nation competition which Nigeria is missing back to back as a result of the incompetence of the Amaju Pinnick board.
According to the official, Puma was willing to partner with Nigeria but the business deal failed after some helmsmen of the NFF (that were not named) demanded for a whooping 50% of the sporting deal as kickback as against the ethics of the company.
It would be recalled that an official of the Nigeria Football Federation had revealed that Puma rejected to sponsor Nigeria’s national teams before a deal with Nike was signed.
The NFF in April, 2015 sealed a three-year-deal with Nike after their contract with Adidas expired in December, 2014. The Nike deal itself was plagued by so many hidden functions which also point at about 50% loss on the last value that Adidas
was paying the Nigerians. The Nike contract are actually like a slave contract.
Emeka Inyama revealed to be a big liar: NFF marketing committee chairman, Emeka Inyama had revealed then that Puma rejected the chance to become the kit sponsors of the country’s national teams.
“Puma turned down the chance to sponsor the Eagles and so it is the right step in the right direction that Nike came in after the Adidas contract ended,” Inyama is quoted by the Nation Newspaper to have said.
“Puma’s reluctance may not be far fetched because no reputable organisation wants to partner with you when your administration is not stable. You know the crisis we went through before now, the world is a global village and these things are known world wide.”