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By Our Reporter
Technology and Innovation Ecosystem
Lagos, Nigeria – Sportiva Venture Studio (SVS), a new venture studio, has officially been launched
with a mission to empower African sports tech innovation.
The company, located in Nigeria,
aims to revolutionize the African sports tech landscape by providing holistic support to startups.
SVS plans to build a portfolio of 10 globally competitive sports tech startups and create a digital
platform to serve the technology needs of sports clubs and federations across Africa.
The launch addresses a significant problem in the African sports industry, which receives less
than 1% of global sports investment and sponsorship despite a youth population of over 400
million.
According to the presentation, less than 20% of African sports organizations have
integrated digital platforms, and more than 65% of sports tech startups struggle to secure Series of funding.
The launch event had in attendance Government representation from Lagos State Sports
Commission, Founders building solutions in Sports tech, Legal firms with specialty in startups
and sports Law, Gaming development studios, media houses and investors both high net worth individuals and Asset management companies shared valuable insights and experience during a
panel session which was moderated by a seasoned sports media experts – Mr Enitan Obadina
who examined the topic : “Unlocking the Next Frontier: Investing in Africa’s SportsTech
Ecosystem, Exploring challenges in venture finance, deal flow, and collaboration” With
esteemed panelists who shared practical insights and sparking visionary discussions were Barr.
Muyiwa Ayojimi, CEO PLC Nominees Ltd, Mr Dele Ige, CEO PAC Asset Management Company,
Ugochinyere Onyewuenyi, Founder SportsReels and James Alabi, CTO Sportiva Venture Studio
Sportiva Venture Studio’s solution is a co-founding approach that provides capital, operational expertise, and go-to-market support to its startups.
The studio will focus on three key verticals:
performance AI, fan engagement, and tools for sports executives. SVS aims to position itself as the leading technical provider for African sports, building the digital backbone for the continent’s
sports industry and preparing its startups for successful global buyouts. The first major exits are projected for 2030-2031.
